AVSIG: Nice Vision Jet photos (with text) wwswsigarch.jpg (7236 bytes)

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AVSIG Discussion Sections >> Cirrus Design

Russell Holton
AVSIG Member


Reged: 07/07/05
Posts: 14136
Re: Nice Vision Jet photos (with text)
      06/08/17 01:51 AM

Quote:

Of course, the negativists are saying "gee, if their sales are locked in for the first five years of production, as their chief sales goon claims, why are they advertising?"




IIRC, that was described in the book The Soul of A New Machine. The advertising isn't there to get new converts as much as to keep and maintain the "pride" (for lack of a better word) of the owners and keep them "in the family". If everyone else is running nice spreads and your chosen system isn't, it makes you feel like you bought in to some 3rd-tier computer.

I always wondered why Commodore 64 was adverting in magazines that were about the C64. In that case, I think it was a way of supporting the magazine, but I also see the point in keeping the owners happy with their choice.

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Subject Posted by Posted on
* Nice Vision Jet photos (with text) John O'Shaughnessy [FCM] 06/05/17 09:52 PM
. * * Re: Nice Vision Jet photos (with text) Andrew Niemyer -KDLH   06/07/17 08:32 AM
. * * Re: Nice Vision Jet photos (with text) John O'Shaughnessy [FCM]   06/08/17 11:14 PM
. * * Re: Nice Vision Jet photos (with text) Terry Carraway   06/10/17 07:28 AM
. * * Re: Nice Vision Jet photos (with text) Russell Holton   06/08/17 01:51 AM

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